Overview

Role(s): Systems Design, UI/UX Design, Seasonal Content Design, Tools Design

Welcome Center is the front page of Forza Motorsport. Each week when players launch the game, the first thing they see after the splash screen is the Welcome Center. This screen helps keep players informed of what is going on each week and helps players get into events effortlessly.

Design Goals

• Highlight seasonal content / events happening across the game

• Provide players with easy access to quickly jump into seasonal events with minimal button presses

• Upsell players on DLC content if they don’t already own it

Feature Design

I led the design documentation effort for Welcome Center, which outlined the intended behavior of the menu, as well as the design tools that we would need to ultimately author and update the menu regularly and in an automated fashion.

This scene in particular required several key components, including tile scheduling, deeplinking, and prioritization to determine which content to show at what time and how to prioritize between multiple sets of content based on a number of factors.

UI/UX Design

Coming soon…

Seasonal Content Authoring

For seasonal content, my role mainly consisted of design direction & implementation of all text & imagery, as provided by other teams. I also configured all of the deeplinks, which ensured that when players selected a specific tile, it took them to the correct event or area of the game.

Naturally this area of the game required a great deal of collaboration with the Community and Marketing teams to ensure that our messaging in-game and across social channels was in alignment.

This is also where we had upsells for any DLC content, which dynamically displayed depending on whether or not players owned the content already. This meant that Welcome Center had to be designed and implemented in a manner that considered all possible player scenarios.